redloft

Find your new
home today

Make your perfect move with the experts in Shared Ownership, sales and rental properties

We work with housing developers across London and the South East to bring you the finest selection of Shared Ownership, sales and rental properties on the market. Whether you’re a first-time buyer or making your last big move – we help people from all walks of life find their ideal home.

Market leaders shared ownership

The market leaders
in Shared Ownership


Simple, transparent, informative. We present you with the most fitting Shared Ownership properties for your circumstances and make the purchasing process as simple as possible.

London Living Rent:
Saving for your future home


Looking to rent, but with an eye on being a homeowner one day? Discover affordable letting properties under the London Living Rent scheme – perfectly suited for your present and your future.

London riving rent future home

Find fresh & exciting private sale homes


Your perfect home may have just been built – and we will help you find it.

Through our close links to outstanding developers across London and the South East, we can put you in front of the most attractive, high-quality homes as soon as they hit the market.

Exciting new builds

Find out what you can afford

Unsure of how much you can afford to borrow towards the purchase of a home? Use our Affordability Calculator below to receive an assessment* of how much you’re likely to be able to borrow based on your income.

Shared Ownership
*The affordability calculators give you an indication of affordability only. Your initial affordability assessment will need to be completed by an Mortgage Broker.
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Featured Development

The Bridge

Summer Offer now available! Benefit from 3 months rent-free (up to £2,616 worth) if you reserve your new Shared Ownership home by 31st August!* *On selected plots. T&Cs apply.

Other Developments

Coming soon!

Albion St, London, SE16 7HZ

Coming soon to Albion Street, Canada Water – a charming selection of 2 and 3-bedroom Shared Ownership apartments.

Coming soon!

Buckingham Avenue, Perivale, UB6 7RA

Coming soon to Perivale, Ealing – a selection of one & two-bedroom apartments available to buy through Shared Ownership.

Coming soon!

Nellie Stockwell House, Renforth Street, Canada Water, SE16 7GG

Coming soon - an exciting new development in Renforth Street, Canada Water. 1, 2 & 3-bedroom apartments for sale for private sale.

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Red Loft genuinely eliminates the anxiety associated with renting a new home! Moiz was consistently accessible to soothe my worries and clarify each step of the journey.

Racha, South Place - London Living Rent
Industry recognised

Our award-winning team at Red Loft is recognised by professionals in the housing industry for our specialist understanding and customer service.

Take a seat

Take a seat


If you would like to learn more about any of our services, or are interested in purchasing a home through any of the schemes described, our team are more than happy to help.

Happy homeowners from all walks of life…

We’re proud of our team’s commitment – one that sees us continually go above and beyond to ensure that every person who receives their keys is content and happy in their new property.

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