• Home
  • London Living Rent

London Living Rent

Are you seeking opportunities to rent, but with one eye on buying your own home somewhere down the line? At Red Loft, we can put you in front of affordable letting properties under the London Living Rent scheme, so you can keep saving for your future mortgage.

What is London Living Rent?

Designed specifically for Londoners in middle-income households, London Living Rent properties are available at reduced rent costs with the aim of helping people save up and buy a home through Shared Ownership.

We already have properties available now, with the monthly rent of an average 2-bedroom home roughly only two-thirds of the median market rent. The amount of rent you pay will vary according to where you live in London.

What is london living rent

Eligibility for London Living Rent

In order to be eligible to use the London Living 
Rent scheme, there are several general criteria 
you must meet:

  • You must be at least 18 years’ old with a clean credit history
  • Your annual household income must be less than £60,000
  • A live/work connection in the local borough is often required
  • Either have a formal tenancy (for example, in the private rented sector) or live in an informal arrangement with family or friends as a result of struggling with housing costs;
  • Not own any other residential home; and
  • Be unable to currently buy a home (including through shared ownership) in your local area.
Our approach

The Red Loft approach

At Red Loft, we are here to help you discover affordable rental opportunities and support your plans to purchase your own home. After walking you through the eligibility process to ensure you meet the criteria, we can put you in front of numerous properties already available for viewings, tailored by what you’re looking for.

  • 1 Establish what you’re looking for
  • 2 Consider your ownership options
  • 3 Suggest ideal viewing opportunities

How it works

London Living Rent homes are offered on a minimum 3-year tenancy, with encouragement for you to enter ownership within 10 years.

At any time you can buy your rented home on a Shared Ownership basis, something we’re happy to advise you on based on your situation.

In addition, London Living Rent tenants are prioritised when Shared Ownership homes reach the market, and we can support you in identifying the ideal purchase.

How it works london living rent
Industry recognised

Our award-winning team at Red Loft is recognised by professionals in the housing industry for our specialist understanding and customer service.

Take a seat

Take a seat

If you would like to learn more about any of our services, or are interested in purchasing a home through any of the schemes described, our team are more than happy to help.

Happy homeowners from all walks of life…

We’re proud of our team’s commitment – one that sees us continually go above and beyond to ensure that every person who receives their keys is content and happy in their new property.

This site uses cookies, please review our privacy policy before continuing.